About Us

Our brand is built on the belief that everyone possesses the power to shape their own destinies. We see life as a canvas, waiting to be painted with strokes, representing one’s choices, aspirations and unique perspectives. We feel that each individual is the author of their narrative, the architect of their dreams, and the driver of their journey.

We understand that true empowerment goes beyond words: most of the time it requires an environment that encourages self-discovery, growth, and the freedom to express yourself. By embracing individual empowerment, our brand serves as a space of inspiration for those seeking to break free from constraints, conflicting norms, and limiting beliefs. We feel that true empowerment is not achieved in isolation. The metaphorical fabric where all threads intertwine, symbolizes the bonds that connect us, illustrating that our differences are not things that devide us, but rather threads that contribute to the overall cultural enrichment and the beauty of the whole.

Just as each individual thread is essential to the fabrics completeness, every person within our community plays a crucial role in shaping our collective narrative. We encourage mutual respect, empathy, and a sense of belonging, creating an environment where diverse voices are not only heard but also represented.

We value the symbolic nature of clothing as a representation of the diverse influences that make individuals who they are. This suggests a commitment to meaningful and intentional design that goes beyond aesthetics.

In valuing the symbolic nature of clothing, we try to position ourself as a curator of stories, personal experiences, and artistic influences into the fabric of its designs. This extends to the sourcing of materials, the craftsmanship employed, and the ethical considerations surrounding production. We strive to ensure that each creation align with our values of authenticity, inclusivity, and sustainability.
We are committed to sustainable practices in its production processes and materials. We see the importance of minimizing its environmental footprint, promoting ethical sourcing, and contributing to a more sustainable and responsible fashion industry. We believe in crafting not only aesthetically pleasing and meaningful clothing but also in doing so in a responsible manner. An example of where we practice sustainability is the clothing we release under Deconstructed Beliefs.

Our team is based in Multiple cities in The Netherlands, Maastricht, Eindhoven and Amsterdam. The production of our garments are done in Greece & Portugal, the screenprinting & assembly is done in The Netherlands & Germany.